It’s not just a creative. It’s not just intelligence. It’s the mix.
In the mountain of data, entire lives of people are hidden. They are all busy people with countless channels of communication streaming directly into their brains. These people have to choose. These people, the consumers, the customers of our clients, need to hear, and listen, and feel, and be moved, as if someone has thought of them personally and has taken them, one by one, on a personal journey. This is the essence of a relationship, especially in the digital era that we all are experiencing and living in. You have to target the heart.
Strategies, insights and solutions constantly emerge from all our agency’s departments. Lots of them. But the person who does the magic, who eventually turns the data-based brief into a thin, well-designed message, “armor piercing shell”, is our unique creative department. Wizards. Sorcerers. Mentalists. A long list of professionals who put their talents between the production and the product, who understand the heart of the matter, who arrive at the beginning of each working day to find boxes to think out of in order to increase ROI.
So how can you put seven different colored elephants into one beetle?